About Us

The Cause

Certified American Grown is a unified and diverse coalition of U.S. flower farms representing small and large entities across the country. Together, America's flower farmers are giving consumers confidence in the source of their flowers by providing the only third party guarantee in the floral industry that the bouquets and bunches that are purchased were actually homegrown.

Each year America's flower farmers rally together in Washington, D.C. to meet with lawmakers and help raise the awareness for the value America's flower farmer bring to their communities and the economy.

Launched in 2014, the iconic and beautiful Certified American Grown logo is now the largest and most successful consumer facing brand promoting the origin of flowers in the market. Today the program certifies hundreds of millions of stems of flowers each year. The brand is now a widely sought after guarantee, appreciated by retailers, designers and consumers alike. Not only does the brand  communicate the domestic origins of the flowers and foliage, but it also stands for the kind of high quality, variety and farm freshness people desire and prefer.

"We're excited to be a part of the Certified American Grown Flowers program. Mellano & Co.'s is proud to be identifying all of our flowers and foliage as Certified American Grown. We believe this program will greatly enhance the flower buying experience for our customers around the country."

– Bruce Brady, VP Business Development & Marketing, Mellano & Co.

The Certified American Grown logo helps our farms differentiate their flowers in the market and appeals to consumers who would prefer to buy homegrown blooms.

The Certified American Grown Council

Certified American Grown is led by a council of American flower farmers and industry advisors. The members of the council are flower and greens farmers from throughout the United States who are committed to a unified promotional and advocacy effort that establishes an identifiable and iconic brand that communicates to the public the domestic origins as well as the high quality, freshness and consistency of American Grown Flowers.

Each council member represents one of the program’s seven districts.

District 1. – Rita Jo Shoultz, Alaska Perfect Peonies

District 2.

  • Lane DeVries, Sun Valley Floral Farms
  • Benno Dobbe, Holland America Flowers
  • Linda Giovannozzi, Mobi’s
  • Bruce Brady, Mellano & Company

District 3. – Vacant 

District 4. – Frank Arnosky, Texas Specialty Cut Flowers

District 5. – Quinton Tschetter, Tschetter’s Flowers

District 6. – Andrea Gagnon, Lynnvale Farm

District 7.

  • David Register, Fern Trust
  • Position 2: Vacant

Public Advisory Member – Ko Klaver, Botanical Trading Company

Frank and Pamela Arnosky of Texas Specialty Cut Flowers. Frank serves as the District 4 representative on the Certified American Grown Council.

History

For several years, a passionate group of American flower farmers from all across the country has been brainstorming about the need -and incredible opportunity - for a single “American Grown” floral brand.

The origins of the American Grown Logo taskforce date to 2009, when several flower farms began discussions about the importance of a single brand for American flowers.

The origins of the American Grown Logo taskforce date to 2012, when several flower farms began discussions about the importance of a single brand for American flowers.

 

It began in 2012, with a roundtable discussion at the Association of Specialty Cut Flower Growers' annual conference, held in Tacoma, Washington.

Invited to give the keynote presentation, Kasey Cronquist, CEO of the California Cut Flower Commission, shared his inspiring message: "Heart and Soil: Reclaiming the American Cut Flower Industry."

Motivated to take the idea further, flower farmers from around the country began to dream about the potential for promoting domestic flowers and foliage in a new and strategic way.

In 2013, the American Grown Flowers & Foliage Task Force was formed. It included flower farms large and small, established and emerging. Many contributed seed funds to the initial branding budget, which helped identify a name, “Certified American Grown Flowers,” a tagline, “take pride in your flowers,” and a contemporary logo that evokes Americana and agriculture, as well as fashion and style.

But this is not just a pretty logo and slogan.

In 2014, the American Grown Flowers worked with an independent verification agency to develop a third-party system of source verification to establish the only guarantee in the industry that could ensure that the flowers, bouquets and bunches were grown and bouqueted in the United States. 

Participating American flower farms participate in a rigorous audit process prior to receiving their certification that qualifies them to add the Certified American Grown logo to their floral packaging, web sites, and other marketing materials. 

If you're a lover of American grown flowers, sign up for our newsletter here.

If you're a flower farmer, please join us! Click here to get Certified!

The American Grown Flower Movement isn't a trend. It is a cultural shift in response to universal concerns about jobs, the economy, the environment and a desire to connect with nature and live in the season. Farms, retailers and florists who display the new Certified American Grown logo will differentiate themselves in the consumer's mind as an important new resource that highlights homegrown flowers.

– Debra Prinzing, Author and Consumer Advocate

Contact Us

If you have other questions, we'd like to hear from you.

Kasey Cronquist, IOM
Administrator

Andrea Philpot
Executive Assistant

Phone number: 916.441.1701
Email: info@americangrownflowers.org

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