Over 300 floral designers gathered for the Team Flower Conference the first week of January in Southern California to learn, grow and build bridges between the various sectors of the floral industry.
The event, the third of its kind, included a presentation by Certified American Grown’s own Anna Kalins. She took to the stage to share the hundreds of varieties of domestically grown flowers and foliage available 365 days a year from American flower farmers. She also shared the #originmatters message, explaining how florists, wholesalers and others connected to the flower industry can meet consumer demand – and spread the word – about the freshness, diversity and value of buying American Grown flowers.
During the multiple-day event, several educational topics in the areas of design, business and flower farming were also spotlighted by speakers, including floral installations, centerpiece and bouquet design, marketing and testimonials, and growing dahlias and roses.
The annual event is scheduled for March 3-5, 2021 in Albany, New York.