In 2017, Congress passed a resolution declaring July “American Grown Flowers Month” to recognize the economic and cultural impact of America’s cut flower and greens farmers. To spread the word about American Grown Flowers Month, Certified American Grown is working with farmers and retailers nationwide on in-store promotion programs to help consumers identify and celebrate homegrown blooms throughout July.
The campaign includes a national contest, the American Grown Flowers Month Merchandising Contest, that encourages retailers to leverage the Congressional declaration and promote homegrown blooms – and earn prize money for their efforts.
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This contest is a first of its kind,” explains Certified American Grown Administrator Kasey Cronquist. “And we hope to see this celebration grow into a fun and spirited tradition, celebrating the rich history, heritage and beauty of American Grown Flowers during this special month.”
Retailers who participate in the contest will be judged on the quality and beauty of their in-store displays that promote American Grown Flowers Month, their ability to increase flower sales in July and their efforts to promote the celebratory month overall, as well as the Certified American Grown brand.
Store campaigns will be judged by Travis Rigby, publisher of Super Floralmagazine and Florists’ Review; J Keith White, AIFD, creative director for American Floral Trends Forecast and AANDK Productions; and a third yet-to-be-determined judge.
A beautiful collection of Certified American Grown Flowers can really help draw consumers into learning more and celebrating the season.
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